Jellyvision

I worked in Jellyvision’s agency doing interactive projects for clients in healthcare, finance, insurance, entertainment, government, and education. I also collaborated with the Marketing team on a variety of projects promoting Jellyvision’s products and services. The agency was disbanded in 2016, at which point I began working on Jellyvision’s primary product, ALEX, an interactive benefits counselor.

Teammates

Allard Laban, CCO

Ania Klimiuk, Art Director

Shawn Bowers, Creative Director

Megan Manley, UX Writer

Jody Evenson, UX Designer

Katie Lauffenburger, Media Producer

In July 2019 Jellyvision hosted its first conference at Chicago’s historic Athletic Association Hotel. The summit provided a unique networking event for around 100 customers and prospects to meet Jellyvision employees and share ideas to help shape Jellyvision’s future product lineup.  My job was to design a logo for the event that would be memorable and easily recognizable to attendees.

Sketches for the Big Ideas Summit logo
Horizontal variation for the Big Ideas Summit logoVertical variation for the Big Ideas Summit logo
Tote bag featuring the Big Ideas Summit logo

In 2016, after years of ad hoc edits to Jellyvision’s flagship ALEX® Benefits Counselor, the design team started a major overhaul of the product’s design. The goal was to simplify the color palette and illustration style, as well as modernize the user interface.

Collaborators

Allard Laban, 
Ania Klimiuk, 

Erik Voigt, Mark Anthony Cruz, Yoshi Sakaguchi, and Jody Evenson

An example of the redesigned user interface for the Alex benefits counselor platform
Animation of a mouth yelling something in a paper cutout style
Illustration of a window with flowers in a paper cutout style
Updated typography for the Alex brand

In late 2014, Jellyvision's marketing team began compiling facts and numbers from the past year—some businessy and some just for fun. The idea was to create a mini site to share Jellyvision's success for the year with customers and prospects. I was given a lot of freedom to have fun with the design.

A view of the Year in Review mini site with colorful illustrations of a volcano and unicorn
Mobile view of Year in Review mini site with a list of awards Jellyvision won that yearMobile view of the Year in Review mini site showing all the pizzas employees ate that year
The Year in Review mini site with company stats and colorful illustrations
Copyright © 2025 all rights reserved.