BenchPrep

BenchPrep’s marketing team put together an ebook to help CLOs (Chief Learning Officers) better understand the features and differences among the various types of online learning platforms currently on the market. Within two months of release, the ebook had generated 266 MQLs and half a million dollars in pipeline revenue.

Teammates

Jenn Kloc & Brittani Ferguson, ebook writers

Hide Obara, Brand Design Manager

Custom illustrations I made for the ebook

Illustration of a woman contemplating the answer to a multiple choice question
Illustration of a reference book
Illustration of two people using the BenchPrep platform on their tablets

Sample pages from the ebook

Ebook sample page showing the introduction
Ebook sample page explaining how an LMS is good for business
Ebook sample page with a chart explaining the different aspects of learner engagement
Ebook sample page featuring a checklist of features to consider when buying an LMS for your company
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