Photo by Valerie Paykov
In July 2019, Jellyvision hosted its first conference. Held at Chicago's historic Athletic Association Hotel, around 100 people attended. The purpose of the summit was to provide a unique networking event for customers and prospects to meet Jellyvision employees and share ideas that would help shape Jellyvision's future product lineup. My job was to design a logo for the event—something that would be memorable and easily recognizable to attendees.
I sketched out a number of ideas for the logo, but quickly decided I wanted to emphasize the concept of ideas more so than the summit. The biggest challenge was capturing the quirky spirit of the Jellyvision brand without any clearly defined guidelines.
Alternate logo configurations
The logo also had to work at a variety of sizes to be applied to banners, signage, schedules, badges, and swag bag give aways. I worked with Jellyvision's marketing team to ensure the logo was properly formatted for various printing processes and specifications.
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