BenchPrep eBook

Story

BenchPrep’s marketing team put together an ebook to help CLOs (Chief Learning Officers) better understand the features and differences among the various online learning platforms currently on the market.

Type
Graphic Design, Video

Role
Designer, Illustrator, Animator

Credits
Writing—Jenn Kloc, Brittani Ferguson
Sound & Voiceover—Nick DiMaso

As the lead designer on the project, I was responsible for page layout, illustrations, charts, and graphs—all within a defined set of brand guidelines.

I also animated a video to promote the ebook on social media.

Result

Within two months of release, the ebook had generated 266 MQLs and half a million dollars in pipeline revenue.